Category Archives: Apps vs Web Trends

In-App benefits is here!

In recent research by Interactive Advertisement Bureau , visit the report page  , half of US mobile users have used in-app tool to visit a website or a web link , the research also revealed 88% used app than a mobile web to reach information, this reports showing that apps is the preferred way of using the mobile,  but mobile web is important where information consuming is important to the user for quick needs on mobile data network .


The reports is also discussed how important to understand the mobile users journey , in-app will be a better user experience,  by utilizing the end mobile OS  to provide full information access in a small screen, but more focused and more targeted to app user benefits.

We expect that in-app functionality will grow as the same internet utilities grown, in-app payments, in-app stock ticker, in-app promotion, in-app support , in-app FAQ, in-app social links , etc …

In-App is more convenient for end users and provide easier focused information or function access that the huge internet pages, with hundred of links in the same page,  end user do not have time to read and navigates.

We also have followed that trend, we provide in-app chat support like purist-it will ensure users is not losing focus on the app function or benefits , it natural for app to provide in-app services without compromising the app main purpose,  in a media app for example , can provide information to consumers with best practices for mobile  users , and provide simple button for live support by placing this link in the  app account menu , the mobile users will use the link when he needs support for billing, sales or technical support

in-app functions that provide tangible benefits to end user,  is important as the app itself, is the app developer friend for chat support

PuristSoft Team