Category Archives: Mobile Customer Experience

Apps for Customer Service, new wave of customer service emerge

Users churns hearts , in-app chat reduce it

Apps is the new driving force for customer engagements , can your business afford to lose customers in 2016 ?

I’m sure that no one answer yes , apps is not only a new channel it’s “The Channel” , brands marketing efforts have more than 50 years of experiments trying to reach the 1-to-1 marketing goal, with the invention of SmartPhone nearly 1 out of 5 persons are using SmartPhone, your product or service  in your end customer hand, no middleman, no out-door sales to show your benftis and features, simple video can reduce your long unwanted cost, the marketing goal has reached, the customer now using  your product or services , the next step is to ensure the customer is not churning or you have enough reasons to keep him happy, and most likely to buy again or become your ambassadress for the next new customer.

Churn happes, no product or service in earth have zero churn level , your goal as a business to reduce the churn level, by listening to your customers , make necessary changes in your current process and align your workforce to response to customers fast and fast enough, speaking about fast, responsive live chat is proven technology , easy and inexpensive method , apps have two choices :

  1. Invest in full chat support platform.
  2. Use cloud services chat support services.

The choice of full chat support platform is more suitable for products or services with existing support centers or dedicated support agent that afford to add mobile channel live chat support , see our self-care options ,   “chat support for self-care projects” .

Cloud base services are their to support 1-to-1 live chat , your choices of choosing what best fits your need should be framed with following questions:

  1. Dose the services easy to integrate with my app ?
  2. Dose the services compromise my own brand , customers think its my own chat support platform and showing commitment to support them?
  3. Dose my app lucked-in ? do I have freedmen to change later?
  4. Can I have my full chat support platform later when I grow without breaking my banks account?
  5. Is this costing arm & leg to start with monthly license fees ?

Making a good choice to reduce churn start with listening to your customer voice,  we made this type of commitments for apps at , a simple REST APIs that ensure  adding live chat support to apps an easy and painful experience with 5 minutes work!

PuristSoft Team

Enas E. Hamdan,

Marketing executives

PuristSoft Inc.

Business Apps are growing

In recent reports about the app economy by AppFigures business app is one of the top categories in the iOS app store , other study also shows that business not yet having app they are planning to have apps and as soon as possible.

That is natural for a large or a small business  , business want to be found to provide best services for their customers, also its not anymore a big project with high expensive engineers, the HTML option can make any business found in the app stores with less efforts, the number of cross-platform apps makers also growing everyday, as a chat API SaaS providers, we have customers coming from the apps makers providers using Purist-it chat support API for business apps.


Business app focused in self-care, this category was one of the first services used by telecom industry and banking, 5 years back when smartphone gets momentum, in today simple apps development and apps makers tools having a self-care app for a small business is reachable for any small business budget.

Self-care apps must provides easy and conveniences services for end customers, in today mobile first world, its important to give all the support they needs,  direct from the mobile, in case they need help you should always be ready with direct in-app chat, a customer having a problem in a self-care app should not leave the app to use phone support, or send email ticket, using a simple REST API chat support apps can start with a great core services that customers needs and standby agent to help customer when they need live human support.


Chat support & digital experience

The digital economy means personalized services it’s not enough organizations have a web or app presence with no direct interaction with consumer, it’s hard to imagine a mobile app for a product or services that does not provide the customer with personalized services , in recent tech vision the leading technology large group,  they have envision that mobile app leads the digital experience for consumers in 2015 and behind.

Every product or service organization have must embrace the change and include personalized service from the apps, while most organizations still moving only from web to app , they don't provide 1-to-1 experience to end consumers, at the minimum, the app should provide the product technical support issues addressed in personalized experience , app chat support is one of the best easy ways to provide such experience, it was proven on the web and logically it will do for apps,  beside the most used apps in the world today is messaging apps, this means the end consumers already knows this channel and still do not understand why businesses  do not provide the same experience , a 1-to-1 messaging is  more engaging and more efficient and cost effective  for both consumer and  product/service providers.

The best of mobile app messaging service is push notification, which provide stateless delivery in the time convenient for consumer without keeping the customer waiting in the queue, for example, a medical equipment company , may have instructions for how to use the product , but imagine a companion app could be more useful with video and audio plus direct chat support with product expert to solve consumer problem instantly , by allowing the customer to ask direct questions and provides guidance it will be more engaging and more  benefiting consumer time and money , the results satisfied  customer that will be a product ambassador to other prospects clients, a full personalized experience may embrace with app revolution , we imagine that every consumer products in the near future will have app, however, only apps that engage customer will truly have better product live .

We designed our chat support product Purist-it with this mindset, a digital experience start with engaging customer, we help apps provide easy chat support without the hassles of SDKs integration or huge investment and long learning curve.

Mobile Customer Experience in 2015

Most of us agrees that “Mobile First” in 2015 will be the dominate topic of the  year , apps everywhere , the customer experience have evolved with powerful devices and no one can ignore how important a good customer experience in a small screen , I have been part of many early stages java apps to the modern smartphone from Symbian  days to iOS and Android today , no one predicted that these devices will have such computing power  and will be used almost for everything , now businesses not only having a mobile First strategy ,  the questions will be asked?

  1. How this app will interact with customer?
  2. What is the best customer journey for my app customer?
  3. What can I do to support the journey from the backend , system , process and procedures?
  4. How fast to response to customer needs?

We are living in a very fast world , moving fast to ensure customers are happy is now more important that any other function we do in our business , we should look into mobile first as the ultimate goal to achieves customer satisfaction , SME business may not afford  to ensure all touch points are consistence and optimized for mobile first strategy , but for sure they can add “live Chat Support for mobile ” for that we have created Live Chat Support Purist it is a simple way to operates as big business with live chat support